PROFILE
Campbell Macpherson is an international leadership and change expert, an Executive Fellow of Henley Business School and an award-winning author including ‘The Change Catalyst’, the 2018 UK Business Book of the Year.
He will energise your people to become the best leaders they can be: emotionally-intelligent leaders who ‘lead with influence’ and work together to achieve extraordinary results.
Campbell enables leaders worldwide to build extraordinary leadership teams and create extraordinary leaders of change – starting with themselves.
He is the author of three books:
- The Change Catalyst, Wiley 2017
- The Power to Change, Kogan Page 2020
- You: Part Two, Hachette 2021/22
His fourth book, Transforming Olympus, will be published 2025. It is something very new – a leadership novel based on the Greek Gods. Hera comes to the realisation that the Olympians need to change the way they lead the Cosmos if they are to avoid the worst fate for any immortal: eternal irrelevance. But first she and Athena must convince Zeus …
Campbell’s international clients include some of the world’s largest firms, associations, public service organisations and small businesses alike.
His lengthy list of careers includes Senior Adviser to the Abu Dhabi Investment Authority, Strategy Director of Zurich Life, HR Director of the UK’s largest IFA Network, Marketing Director of Virgin Wines and Head of eBusiness for the AMP Group. And he still holds the record for being the worst pilot ever to make it through to jets in the Royal Australian Air Force.
SPEAKING TOPICS
Change is inevitable. Successful change isn’t.
Every one of your leaders, throughout your organisation, needs to hone their ability to lead change. It is the most important leadership skill of them all. If they are not leading change, they are not leading anything: they are merely managing the status quo – as it unravels around them.
Every one of your employees needs to hone their ability to embrace change. It is the most important life skill of them all. And if your people aren’t ready, willing and able to embrace change – nothing will happen.
88% of change initiatives, business strategies, mergers and acquisitions fail. Campbell gives your people the ability to be the 1 in 8 that succeed. He gives them The Power to Change.
Leading with Influence
Speeches and workshops taken from Campbell’s acclaimed ‘Leading with Influence’ programme that he runs for multinational corporations worldwide – to help them develop the next generation of future leaders.
Extraordinary leaders are emotionally intelligent leaders; leaders who deliver extraordinary results through their ability to influence and motivate people – whether they report to them or not. It is about EQ, delivery, listening, communication that works, leading change, clear strategies, agile implementation and influencing without authority.
Leadership today has nothing to do with hierarchy. It has everything to do with influence.
Extraordinary Leaders and Extraordinary Leadership Teams
There are two topics in one here.
The 12 traits of extraordinary leaders. How would your people rate themselves against each one? #12 is that extraordinary leaders create extraordinary leadership teams – at every level of the organisation.
There are 9 Components of an Extraordinary Leadership Team. How do team members rate their team? Where does the team sit sit on The Spectrum of Leadership Teams? You can create extraordinary leadership teams at every level of your organisation. Teams based on mutual respect, trust and with the psychological safety they need to deliver extraordinary results – together.
Your leaders and leadership teams have the potential to be extraordinary.
IS YOUR ORGANISATION READYFOR TRUMP 2.0?
Four years of unprecedented uncertainty lie ahead.
Are your people equipped for change?
Nobody knows what the 47th President of the United States will say next. No-one is sure what he will do next. Even he doesn’t know which of his utterances will result in action or which of his executive orders will make it through the courts
What will be the consequences of Trump 2.0 … to US debt, global inflation, geopolitics, world markets, your industry, your organisation?
What we do know is that the impact of this Presidency looks set to be seismic. Our organisations need to be ready for change.
We will need leaders who are masters at leading and delivering change.
We will need employees ready to embrace change – and thrive.
Enable your most experienced people to thrive
Are you taking your most lucrative customers and your most valuable people for granted? Most companies are. Ageism is the biggest ‘ism’ of them all – and it is rife in the workplace. No diversity program is complete if it doesn’t combat ageism.
Are your most experienced people fulfilled? Are you developing them? Are you furthering their careers? Are you helping them to make the transition to the next phase ? Or are the good ones leaving, taking their experience with them?
Are you accidentally ignoring your 50+ customers – the ones with 75% of the wealth and responsible for 54% of discretionary spending? Or worse, are you patronising them? Most companies do.
Imagine if you were regarded as the firm for helping people to thrive in the second half of their lives …
There is another way. Let’s inspire your most lucrative customers and your most valuable employees to thrive!