PROFILE
Campbell Macpherson is an international leadership and change expert, an Executive Fellow of Henley Business School and an award-winning author including ‘The Change Catalyst’, the 2018 UK Business Book of the Year.
He will energise your people to become the best leaders they can be: emotionally-intelligent leaders who ‘lead with influence’ and work together to achieve extraordinary results.
Campbell enables leaders worldwide to build extraordinary leadership teams and create extraordinary leaders of change – starting with themselves.
He is the author of three books:
- The Change Catalyst, Wiley 2017
- The Power to Change, Kogan Page 2020
- You: Part Two, Hachette 2021/22
His fourth book, Transforming Olympus, will be published 2025. It is something very new – a leadership novel based on the Greek Gods. Hera comes to the realisation that the Olympians need to change the way they lead the Cosmos if they are to avoid the worst fate for any immortal: eternal irrelevance. But first she and Athena must convince Zeus …
Campbell’s international clients include some of the world’s largest firms, associations, public service organisations and small businesses alike.
His lengthy list of careers includes Senior Adviser to the Abu Dhabi Investment Authority, Strategy Director of Zurich Life, HR Director of the UK’s largest IFA Network, Marketing Director of Virgin Wines and Head of eBusiness for the AMP Group. And he still holds the record for being the worst pilot ever to make it through to jets in the Royal Australian Air Force.
SPEAKING TOPICS
Change is inevitable. Successful change isn’t.
Every one of your leaders, throughout your organisation, needs to hone their ability to lead change. It is the most important leadership skill of them all. If they are not leading change, they are not leading anything: they are merely managing the status quo – as it unravels around them.
Every one of your employees needs to hone their ability to embrace change. It is the most important life skill of them all. And if your people aren’t ready, willing and able to embrace change – nothing will happen.
88% of change initiatives, business strategies, mergers and acquisitions fail. Campbell gives your people the ability to be the 1 in 8 that succeed. He gives them The Power to Change.
Leading with Influence
Speeches and workshops taken from Campbell’s acclaimed ‘Leading with Influence’ programme that he runs for multinational corporations worldwide – to help them develop the next generation of future leaders.
Extraordinary leaders are emotionally intelligent leaders; leaders who deliver extraordinary results through their ability to influence and motivate people – whether they report to them or not. It is about EQ, delivery, listening, communication that works, leading change, clear strategies, agile implementation and influencing without authority.
Leadership today has nothing to do with hierarchy. It has everything to do with influence.
Leading in an AI world
AI is the most disruptive change the business world has ever seen. If you wish to succeed in this new era, your people will need to embrace it wholeheartedly – with curiosity, a what-if attitude and a dose of healthy scepticism.
Your leaders and your people may not be replaced by AI. But they will be replaced by someone using AI.
There are 3 scenarios for a future AI world. There are 9 leadership traits that every one of your leaders needs to adopt.
And there is 1 further secret to embed AI successful in your organsiation – treat AI like a change programme.
We explore every single one of these topics for your people and your leaders.
Successful AI is not about technology. It is about people, culture and leadership.
Extraordinary Leadership Teams
Leadership teams are critical to the success – or failure – of every organisation. Poor leadership teams can destroy a business. Extraordinary leadership teams can help a business to soar.
There are 9 Components of an Extraordinary Leadership Team. How do team members rate their team? Where does the team sit sit on The Spectrum of Leadership Teams? You can create extraordinary leadership teams at every level of your organisation. Teams based on mutual respect, trust and with the psychological safety they need to deliver extraordinary results – together.
Your leadership teams at all levels have the potential to be extraordinary.
