PROFILE
Annie is a ground-breaking thought leader, committed to elevating the quality of critical thinking in business and in life. After an early career leading a successful retail operation, Annie trained as an actor, and won major roles in theatre and television, while also being sought after for her capacity to provide performance training to actors.
Founding COUP with David in 2001, Annie trains, coaches, writes, directs and occasionally performs in corporate dramas, delivered live or via video.
Having trained and coached thousands of women leaders, it became blindingly apparent to Annie that understanding cognitive flaws and unconscious biases can protect our lives from unwelcome drama and ruin. She became deeply irritated that the benefits of critical thinking are overlooked while New-Age nonsense and pseudoscientific health offerings are widely consumed. She wrote ‘Why Smart Women Make Bad Decisions.
