Aarti Samani
PROFILE
CEO of Shreem Growth Partners, an AI strategy consulting firm, Aarti is an executive leader with over 20 years’ experience in technology. She is known for scaling organisations globally and driving strategic growth. Aarti has conceived and launched category defining AI products, including predictive text input, face biometric verification for Digital Identity, and AR surgical simulations, humanising technology to solve real problems.
Over the course of her international career, Aarti has created significant value in corporates (including Microsoft, Nomura and UBS Warburg) as well as in high-growth B2B tech businesses (including iProov, SwiftKey and Digital Surgery). She has delivered commercial successes in governments, financial services, healthcare, and large complex enterprises.
Aarti brings a breadth of expertise across the business value chain with strategy and execution of Product Management, Partnerships, GTM, Revenue and Marketing. She builds growth engines to deliver revenue and capture market share. Aarti’s key strengths lie in creating goal-oriented company strategies and leading them to successful execution with focus and pace.
A prominent speaker and media commentator, she frequently shares her expertise on channels such as the BBC, offering insights on Artificial Intelligence technology. Through her talks, she strives to give practical tools that can be implemented to drive business growth with AI at its core.
Aarti has been named as the “Woman to watch” for NED roles. Survivor of stage 4 cancer, she regularly participates in awareness campaigns in a bid to save more lives. An alumna of Durham University, Aarti holds an honours degree in Mathematics.
SPEAKING TOPICS
AI Fraud: The Human Fightback
Cloned voices pass authentication systems. Deepfake videos fool trusting employees. AI agents conduct entire conversations without human involvement. Tools are accessible, attacks are scaling, and your team’s psychology has become the primary target.
This keynote goes beyond awareness. Through live deepfake demos, real-world case studies, and insight into the criminal mindset, Aarti shows audiences exactly how these attacks work and why humans are the critical layer in defence.
Audiences will:
- See live demos and understand how attackers exploit familiarity, authority, and credibility.
- Learn Aarti’s ACT framework, a practical structure for cultivating resilience to social engineering and deepfake fraud.
- Recognise signs of manipulation and know how to respond.
Deepfake Defence: Security Without Silos
AI-enabled social engineering is landing across the entire organisation: fake workers passing HR screening, cloned voices targeting finance, executive impersonation hitting client-facing teams. Yet most organisations still expect the CISO to own the response alone.
Aarti maps where deepfake fraud actually lands, function by function, and gives teams the evidence and the language to bring their colleagues to the table.
Audiences will:
- See exactly how deepfake fraud is hitting different functions in the organisation.
- Map out risk exposure and mitigation processes in their own teams.
- Learn a practical framework for making deepfake resilience a shared responsibility.
The Risk Your Register Is Missing
AI has made social engineering extraordinarily convincing. When the attack is this believable, the question is, what is it about our processes and culture that makes employees fall into the manipulation trap.
Aarti breaks down real-world fraud cases gate by gate, showing how the bad actor passed each one because the company culture allowed it.
Audiences will:
- See a forensic breakdown of real-world AI fraud cases, tracing the points of failure
- Understand why rigid hierarchy, context gaps, and inaccessible leadership teams create the conditions that allow AI-enabled attacks to succeed.
- Update their risk register to account for the cultural vulnerabilities most organisations miss.




