PROFILE
Ingrid Maynard is a commercial transformation authority and sought-after keynote speaker with more than 25 years’ experience reshaping performance inside complex B2B organisations across Australia and New Zealand.
She has partnered with some of the region’s most respected and iconic brands, working alongside executive teams, boards, and senior sales leaders to drive measurable commercial improvement in high-stakes environments.
From construction and professional services to enterprise B2B organisations, Ingrid has been trusted to step into businesses where performance matters and results are non-negotiable.
But Ingrid’s work goes beyond performance improvement. She is out to change the status quo and the future of sales itself. She believes the time is ripe for a revolution: one that redefines how organisations think about customers, profit, and commercial leadership.
Her work challenges the outdated, pressure-driven models of selling and equips the next generation of market leaders to embrace customers and key stakeholders as long-term value partners, not short-term transactions. Ingrid understands the pressure leaders carry. In roles where quarterly targets define momentum and margins are constantly tested, there is no room for surface-level thinking. Her work is grounded in commercial reality, not theory alone.
What sets her apart is her ability to diagnose structural issues quickly: value leakage disguised as “good service,” strategic drift masked as busyness, hero cultures mistaken for high performance. She brings clarity to complexity and replaces reactive sales pressure with disciplined, repeatable performance systems.
Her proprietary The Sales Revolution™ Framework underpins this work, a seven-stage commercial transformation journey that moves organisations from blindness and fragility to clarity, alignment, and market magnetism.
On stage, Ingrid is direct, commercially sharp, and deeply practical. She doesn’t deal in hype. She equips leaders with the thinking and frameworks required to build performance that lasts.
SPEAKING TOPICS
From Survival to Magnetism. THE 7-STAGE SALES TRANSFORMATION
Most organisations are trapped cycling between reactive fire-fighting and unsustainable pressure. This keynote reveals the complete journey from organisational blindness to market magnetism – the seven distinct stages of The Sales Revolution™. Using real-world case studies across industries, participants will discover where their organisation is on the journey and what the next critical move must be.
KEY TAKEAWAYS
1. Awareness is Your First Commercial Advantage
Organisations that move from unconscious incompetence to clarity gain immediate competitive edge. Discover how the Commercial Reality Audit™ exposes value leakage, silos, and reactive patterns disguised as “good service.”
2. The Snap-Back Effect is Your Biggest Risk 70% of sales initiatives fail because transformation doesn’t stick. Learn why external training programs are temporary fixes and how the Identity Embedment Method™ embeds new behaviours into organisational DNA permanently.
3. Magnetism Beats Pressure
The journey culminates in a state where salespeople operate as trusted advisors, customers are drawn to your organisation, and price wars disappear. This is not a soft skill–it’s a commercial superpower earned through intentional strategic choices.
The Route Decision. WHY MOST SALES TEAMS LOSE DIRECTION (AND HOW TO FIX IT)
Strategic drift is epidemic in B2B organisations. Teams work hard without alignment, compete internally, and lose to competitors with clarity. This keynote uncovers the single most important decision every sales leader must make: Will you compete on Quality, Speed, or Price? Without this route decision, effort remains high but momentum stays fragile. Participants will learn how to make this decision, communicate it, and execute it ruthlessly.
KEY TAKEAWAYS
1. The Route Decision Forces Real Strategic Clarity
Most organisations try to be everything to everyone. This keynote reveals how the Route Decision Framework™ simplifies complexity, sharpens priorities, and turns strategy from abstract planning into daily execution. You’ll see how Boral used this to eliminate internal conflict and accelerate decision making.
2. Misalignment is Expensive and Invisible
When salespeople compete on different values (one chasing price, another pushing quality), resources scatter and momentum collapses. Learn how to identify silent misalignment in your organisation and the exact conversation that realigns your team.
3. Your Competitors Already Know This
The sales organisations winning your accounts have already made their route decision. They know what they will and won’t do. This keynote shows you how to catch up, move faster, and reclaim strategic advantage before the gap widens further.
From Personal Charisma to Repeatable Process. BUILDING A COMMERCIAL OPERATING SYSTEM
If your sales success depends on individual superstars, it will collapse the moment one leaves. This keynote reveals why personality-driven organisations are fragile and how to build a Commercial Operating System™ that enables excellence to scale. Participants will learn how sophisticated CRM workflows, planning disciplines, meeting rhythms, and coaching structures transform heroics into repeatable process creating predictable, consistent results without burnout.
KEY TAKEAWAYS
1. Your Best Performers Are Your Biggest Risk
Star salespeople often create dependency, not replication. This keynote uncovers the hidden costs of hero-driven sales and how to systematise the behaviours that made those heroes successful so 30 others can replicate them. You’ll learn the three critical components of a Commercial Operating System™.
2. Tools Don’t Fail–Implementation Does
Most organisations have CRM, planning tools, and data analytics but suffer from shelf-ware and under-utilisation. Learn how the Performance Activation Cycle™ bridges the gap between tools and behaviour, ensuring systems are used as intended and data drives decisions, not paperwork.
3. Process Enables Coaching at Scale
When you have clarity on planning, activity, and outcomes, coaching becomes targeted and impactful. This keynote reveals how leaders can coach 20+ people consistently without relying on instinct or charisma. Your good people get better. Your struggling people get visible.
The Cost of Inaction. WHY WAITING MULTIPLIES YOUR RISK
Organisations understand change is needed but procrastinate on transformation. This keynote confronts the real cost of inaction through the lens of seven critical failure modes: Blindness, Stagnation, Drifting, Fragility, Entropy, Regression, and Obscurity. Using financial impact analysis and competitive case studies, participants will see why delaying transformation is far more expensive than undertaking it–and what happens to those who don’t act.
KEY TAKEAWAYS:
1. The Resource Waste is Staggering
Organisations stuck in reaction mode solve symptoms instead of root causes. This keynote calculates the hidden cost of “squeaky wheel” servicing–wasted resources, deprioritised growth accounts, and leadership attention scattered across crises. You’ll see exact dollar impact in construction and professional services contexts.
2. Your Competitors Are Acting Now
Market disruption doesn’t wait. This keynote reveals how sales organisations that have embarked on transformation are already winning deals you could have won. The gap widens monthly. The cost of being late is exponential, not linear.
3. Transformation Isn’t Optional–It’s Survival
Organisations that remain commodities (stagnation), misaligned (drifting), or dependent on individuals (fragility) don’t fail catastrophically–they slowly suffocate. This keynote connects inaction to market invisibility and shows how organisations reclaim relevance before it’s too late.
From Order-Taker to Commercial Partner. THE VALUE DISCOVERY LENS™
Your salespeople are trapped in transactional behaviour because they don’t see the deeper value they create. This keynote reveals how the Value Discovery Lens™ expands organisational perspective from activity and price into unmet customer needs, hidden opportunity, and commercial partnership. Participants will learn how to help their teams shift identity from order-takers to trusted advisors who see problems customers don’t yet know they have–and the impact this has on margins, retention, and competitive advantage.
KEY TAKEAWAYS:
1. Transactional Selling is a Trap
Teams stuck in order-taking feel under-resourced, powerless, and vulnerable to price competition. This keynote shows the exact difference between transactional and consultative approaches and why your best salespeople aren’t naturally good consultants–they need structured inquiry. The Value Discovery Lens™ provides that structure.
2. Your Customers Hide Their Real Problems
Most B2B customers don’t articulate the complexity of their true challenge. They present symptoms as problems. This keynote teaches the three questions that unlock deeper value and reveal opportunities competitors miss. You’ll see how this transforms deal size, margin, and customer stickiness.
3. Purpose Returns When Value is Clear
Teams feel motivated when they understand they’re solving real problems and creating measurable impact. This keynote connects value clarity to energy, engagement, and retention. When salespeople see themselves as problem-solvers, not product-pushers, everything shifts.
From External Training to Internal Identity. MAKING CHANGES STICK
Organisations invest in training but experience “snap-back”–regression to old habits the moment pressure eases. This keynote reveals why training alone fails and how the Identity Embedment Method™ transforms behaviours from something salespeople do into something they are. Through coaching, cadence, and leadership modeling, new commercial competence becomes instinctive, unconscious, and impossible to unlearn. Participants will learn
the exact mechanisms that lock in transformation and the organisational practices that sustain it.
KEY TAKEAWAYS:
1. Neural Pathways Trump Willpower
Behaviour change requires neural rewiring, not just intellectual understanding. This keynote draws on neuroscience and habit formation research to explain why most training initiatives fail. You’ll discover how repetition, reinforcement, and environmental design rewire behaviour at the neuroscientific level– not just the conscious level.
2. Coaching is Your Leverage Point
Ongoing, targeted coaching embedded in daily work rhythms is the mechanism that embeds new behaviours. This keynote reveals the difference between high-level executive coaching and the tactical coaching cadences (one-on-ones, infield coaching, planning reviews) that actually change performance. You’ll see exact coaching frameworks that work.
3. Leadership Models the Way
Behaviour change doesn’t stick if leaders don’t demonstrate it. This keynote shows how leaders inadvertently signal that old behaviours are still acceptable–and how to become a visible model of the transformation. You’ll learn the behaviours you must demonstrate daily, the conversations you must have weekly, and the metrics you must track to ensure embedding doesn’t fail.
Workshops
All of Ingrid’s keynote presentations are available in extended
formats, delivered as immersive 90-minute sessions or half or full-day workshops.
These deeper experiences move beyond inspiration into
application. Participants work directly with Ingrid’s frameworks to diagnose their current reality, clarify strategic decisions, and build practical execution plans tailored to their organisation.
The sessions are highly interactive, commercially rigorous, and designed to produce immediate clarity and momentum.
Ideal for executive offsites, leadership intensives, and sales strategy days, these workshop formats ensure these frameworks get embedded into your organisation
