Mark McCrindle
PROFILE
Mark McCrindle is a social researcher, best-selling author and TEDx speaker. He is a sought after thought-leader in tracking emerging trends influencing society, and is recognised globally as the one to coin the name for the emerging global generation, Generation Alpha.
As a renown demographer and futurist, Mark has developed his reputation across two decades as an award-winning social researcher, best-selling author and social commentator. Mark has appeared across all major television networks, radio and print media, and has twice been invited to speak at TEDx events. He has presented thousands of keynotes and workshops in all major industries including, finance, technology, health, mining, energy and education.
Mark’s advisory, communications and research company, McCrindle, count among its clients more than 100 of the largest companies and leading international brands. Mark’s highly valued social commentary is presented through his engaging keynotes, research, reports, infographics, videos and media input. He is a trusted advisor and sits on the board of a number of different organisations, after having developed his regard as an expert demographer, futurist and social commentator.
Mark McCrindle, BSc (Psychology), MA, is the author of five books on emerging trends and social change. Generation Alpha, Work Wellbeing: Leading Thriving Teams in Rapidly Changing Times, The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century and The Power of Good.
SPEAKING TOPICS
Future Trends - Two Keynotes:
Changing times emerging trends; innovating and thriving amidst transformative times
Only occasionally in history do massive demographic changes combine with huge social shifts, generational transitions and ongoing technological innovation, plus a global pandemic so that within the span of a few years society altogether alters. While such change impacts everyone and every organisation, those that will future proof their organisations understand the times, influence the trends and shape the future. In this session, Social Analyst Mark McCrindle will navigate the megatrends transforming the future to deliver a snapshot of 2030. He will discuss the key implications of these changes on clients, employees and the broader community and how through collaboration, innovation and adaptation, we can thrive in these times of change.
The future of work; understanding the trends to prepare for the future
The world of work is has undergone a massive transformation in recent years. Workers today are looking for flexibility, autonomy and purpose in and through their work. Hybrid work, then, is evidently a prominent facet of organisational behaviour today, bringing with it both challenges and opportunities for leaders to navigate. In this session, Mark McCrindle will explore how workplace leaders can shape culture in this hybrid environment, drawing insights from McCrindle’s cultural health assessment tool to help attendees create engaging cultures, increase productivity and how leaders can pave the way in this new world of work.
Generational Change - Two Keynotes:
Understanding and engaging with the ever-changing customer
Organisational leaders are increasingly seeing the importance of business intelligence and social analysis in driving growth. But to increase sales and develop product innovations to attract younger generations, a deeper understanding of these new customers and their changing expectation is imperative. In this session, Mark will give an overview of the emerging generations – Millennials, Gen Z and Gen Alpha – and how they differ from their older counterparts. He will examine who they are and what defines them; what drives and motivates them; and how best to communicate with them in these rapidly changing times.
The new world of work and the emerging workforce
The future is shaped not just by technological changes but also sociological changes. Our world is experiencing the biggest generational change since the birth of the Post-war Baby Boomers. Increasingly Baby Boomers are downshifting, Generation Xers and Ys are the emerging managers, and the Gen Zeds are today’s new employees. Therefore it is critical to understand the attitudes, values and expectations of the diverse generations comprising today’s
workforce. In this session, Mark will identify the HR implications of these new attitudes, values, and workplace priorities of today’s employees. He will highlight applications of this to effective employer branding, attraction and retention strategies, workplace communications and effective management styles.
Leadership - Two Keynotes:
Leadership in anxious times; maximising opportunities in a changing world
Over the last couple of years, societal change has been accelerated. Great leaders need an understanding of these changes to lead their teams and shape the future. This session gives an analysis of our fast-moving times and a snapshot of the key trends redefining our society. It will deliver an overview of the changes and insights to help you not just respond to the trends, but to shape them. From technological trends to demographic shifts, from social change to generational transitions, this session will define and strategically respond to each of these mega-trends set to shape the years ahead.
Work wellbeing; leading thriving teams in rapidly changing times
In any given week, we spend more than a third of our waking hours at work, so it is the place we most need to get wellbeing right. Based on the book Work Wellbeing: Leading thriving teams in rapidly changing times, this session will help leaders and organisations understand and navigate the future of work, intergenerational teams and why prioritising employee wellbeing is a non-negotiable for the future. Mark will provide a practical, data-driven and engaging guide to workplace wellbeing; equipping leaders, managers and employees with a thorough understanding of what work wellbeing is, why it’s important and how to achieve it.
Demographic Insights - Two Keynotes:
A demographic snapshot; now and towards 2030
To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of our world today and reveals clear trend lines. In this session, Mark uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector. And don’t be fooled by the word demographic or data – this session will be
fast-paced, engaging and inspiring.
Bringing data to life
The emerging generations of business leaders are digital, visual, and global in outlook, and expect information to be presented in compelling ways. While the last few years have introduced big data to business, the challenge is interpreting the data and communicating the trends and insights effectively. Just as “a picture tells a thousand words”, an infographic presents a large number of data points in an easily accessible visual format. As pioneers in
data visualisation area, Mark will explain how your organisation can interpret the key data and present the summarised insights in innovative and visually accessible ways.
Futureproofing & Strategy - Two Workshops:
DESTEL strategy workshops
Combine your board’s expertise with our understanding of the trends impacting your industry. Our inspiring and practical workshops explore DESTEL trend areas (Demographic, Economic, Social, Technological, Environmental and Legislative) to develop strategic directions that focus on opportunities arising from emerging trends. Our goal is to help your board plan for the future with greater confidence by relying on a better understanding of the external environment and how your organisation can align with market trends.
Strategic advisory
In an age of rapid demographic, social and technological upheaval, this workshop will help organisations develop strategies for an uncertain future. We help you understand the forces that are shaping your operating environment so you can future-proof your organisation. From this session you will discover strategic insights, identify new target markets, understand external trends, improve stakeholder engagement and be in a position to provide clear direction for your organisation.
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