PROFILE
Kirryn Zerna is an award-winning keynote speaker, a LinkedIn Top Voice in Communications, Non-Executive Director, and author of The Stand Out Effect. Drawing on 20 years as an experienced communication professional, with postgraduate degrees from Australia’s leading universities, Kirryn has made a name for herself advising organisations and leaders from a diverse range of industries on the latest branding, communication, and connection trends.
Through her latest keynote and workshop series, The Connect Effect, Kirryn Zerna will take your audience on a powerful journey to relearn the art of deep connection in a digital age. Explore this huge opportunity to use digital channels to exponentially increase innovation, reach customers all around the world and revitalise culture. It’s about bringing the best of human connection with the best of technology to cultivate deeper and more impactful connections with customers and teams.
Organisations that look to Kirryn’s expertise include Australian Radio Network, Carsales.com.au, Housing Industry Australia, Thermomix, John Holland, Fundraising Institute Australia, Westpac, NSW Government. And she would love to help you create a remarkable and unforgettable experience for your next event.
SPEAKING TOPICS
The Connect Effect
The Art of Deeper Connection in a Digital World
One of the biggest challenges organisations face today is the impact of the digital world on the depth and resilience of our connections – both with customers and within the business.
The Connect Effect takes you on a powerful journey to relearn the art of deep connection in a digital age. Explore this huge opportunity to use digital channels to exponentially increase innovation, reach customers all around the world and revitalise culture. It’s about bringing the best of human connection with the best of technology to cultivate deeper and more impactful connections with customers and teams.
In this interactive and action-oriented session, audiences will learn:
- Trust: Discover the keys to spark authentic rapport, whether the first interaction occurs online or in person. Turn initial attention into meaningful engagement, creating a continuous cycle of opportunity.
- Tribe: Develop the rhythms and rituals that fast-track rapport for our new world of hybrid, globally diverse, digital teams, overcoming the digital communication divide.
- Thrive: Learn how to repair and strengthen connections when disconnection inevitably occurs. Embrace disconnection not as a failure, but as a chance to forge deeper, more resilient connections with customers and within your teams.
GEN What?
Engaging Your Multigenerational Team in a Digital Age
Does it sometimes feel like it’s lost-in-translation with your team (or your clients) when it comes to communication and collaboration? In today’s rapidly evolving landscape, driven by disruptive technologies, shifting work dynamics, and the turning tide of generational change (hello Gen Z), there’s an urgent need to redefine the way leaders, teams, and brands connect and communicate.
In this inspiring and immensely practical session, Kirryn Zerna draws on her deep expertise in corporate communications and human connection to guide you through the nuances of leading a workplace that spans five generations. You’ll also learn how to integrate these insights into your event planning process.
What you can expect to learn:
- Effective Communication Strategies in a Digital Age: Discover techniques to bridge the communication gap between different generations within your team, both in-person and online.
- Building Trust in Hybrid Environments: Learn how to foster trust among team members and clients, ensuring a cohesive and collaborative work environment in both physical and virtual spaces.
- Implementing Rhythms and Rituals: Understand the importance of establishing consistent practices that promote unity and efficiency in a hybrid workforce.
- Adapting to Change with Technology: Equip your team with the skills to quickly adapt to changing circumstances and deliver exceptional outcomes, leveraging digital tools and platforms.
The Stand Out Effect
Stand Out Brand Strategies in the Age of Online Influence
The brands standing out in today’s crowded marketplaces are doing something different. It’s no longer just about having the biggest budgets or the largest followings.
So, how can your business leader or brand differentiate in this complex and noisy space? What makes your brand distinctive and compelling, while seamlessly connecting with customers and adding value? The key is to find your own style, make your mark and cultivate deeper customer connections.
In this hands-on and fun session, audiences will learn:
- The freshest trends to captivate attention and leave a lasting impression, both face-to-face and in the digital realm, spanning from the captivating world of TikTok to impactful video presentations and the influence of Artificial Intelligence.
- The three essential components of the Stand Out Effect, unravelling the intricacies of defining and understanding your brand (whether personal or corporate), mastering the art of reputation building, and establishing robust networks that endure.
- Engage in a hands-on, practical workshop to demystify the art of content creation and savvy marketing strategies. Brace yourselves to unleash your creativity right from your seats and elevate your personal brand or marketing endeavours to unparalleled heights! Get ready to stand out and shine!
Become Your Best Influencer
Blueprint for Building an Influential Leadership Brand
In today’s fast-paced business world, a leader’s success depends on their ability to influence others. Whether you’re seeking to establish your reputation within your organisation or expand your reach beyond it, the power of influence can help you lead, team and live better.
‘Become Your Best Influencer’ is a dynamic keynote (or workshop series) that equips leaders with the skills, tools, and strategies they need to harness the power of influence and cultivate high performance in the workplace. From building better relationships to revitalising workplace culture, this program provides a comprehensive guide to becoming a confident, influential leader who makes a lasting impact.
During this practical and empowering session, delegates will discover:
- The three key elements to create a powerful first impression that inspires others to follow their lead
- Irresistible storytelling strategies for influence, and
- How to build strong and resilient relationships that lead to better results, relationships, and a better workplace.