Katrina McCarter

In business, obsession is a powerful catalyst that breaks barriers, drives innovation and disrupts entire industries. Take Whitney Wolfe Herd’s relentless mission to transform modern dating with Bumble or Melanie Perkin’s uncompromising focus on revolutionising design with Canvas – these leaders demonstrate that obsession is the secret weapon behind breakthroughs for contemporary businesses.

But you don’t need to be a high-profile entrepreneur to harness the transformative power of obsession in 2025 and beyond. Every business starts with bold visions and ambitious goals, yet many fall short along the way. What separates those who thrive from those who don’t? To Katrina, a global marketing strategist and speaker who arms business owners and brands with all they need to know to be relevant now and future focused for tomorrow, the answer is clear: those who succeed become deeply, unapologetically obsessed.

In this keynote, Katrina shares compelling stories from clients who channelled their obsession to quadruple sales, and offers insights into what obsession truly looks like. She’ll explore how to focus internally, block out distractions and master the art of inspiring them to ignite their creativity and resilience and ultimately, turn their business dreams into reality.

Your Audience Will Learn:

• Understand the critical things you must focus on for business success
• Learn why data and research are crucial for your business
• Identify how a customer centric approach delivers you greater success
• Discover how to plan and strategies your way to lasting success
• Learn the value of slowing down to speed up and get ahead in the endurance race that is business

Thanks to decades as a Fortune 100 team leader, award-winning entrepreneur and business strategist, Katrina McCarter knows about reputation. About how crucial it is to have. How hard it is to build. How long it takes to create. How easy it is to destroy.

In this presentation about mastering the art of reputation management, marketing specialist and author Katrina tells why guarding your image is vital so brand reputation should be everyone’s obsession. She spells out why in a world where businesses live and die on public reviews, your future success depends on how you deal today with good and bad reviews. Katrina shares her top five marketing with no money strategies to build, enhance, protect and leverage your great business reputation – especially when it comes under attack – and gives a blueprint for what to do to ensure your brand survives a one-star review.

Your Audience Will Learn:

• Learn a 5 step process to deal immediately with a bad online review
• Know the practical steps to take now to stop a bad review happening in the first place
• Understand how to build a strong brand reputation with your ideal customers
• Identify the best ways to amplify your great brand reputation to get more customers

This presentation is best suited for small business owners, marketing managers, social media managers, practice managers and anyone with marketing responsibilities.

Think your business needs to spend big to have a big impact? Think again. Award-winning marketer and author Katrina has a long, proven track record in marketing on a shoestring budget – she attracted 150,000 members to her first business on a tiny marketing spend. She shares 2025’s five top replicable strategies (including partnerships, brand story and a couple of surprises) for growing brands and businesses using creativity rather than mega bucks. Knowing how to market with no money is super relevant right now for small businesses. According to 2023’s The BIG Small Business Survey, 58% of small business owners find marketing overwhelming and struggle to work out the best way to grow their business. Drawing on her marketing experience both as a Fortune 100 team leader and entrepreneur, Katrina demystifies marketing and steps you through using existing resources and focusing on unconventional approaches to differentiate your business from competitors and generate buzz.

This topic is suited to small business owners and memberships, associations, industry bodies and councils who support small business owners, who need innovative marketing with no money strategies to combat limited marketing budgets. Participants will walk away with a blueprint for marketing priorities that can be implemented immediately which won’t cost a cent. The focus is on the practical rather than the lofty theoretical and works across different industries.

Your Audience Will Learn:

• Develop your own Marketing With No Money strategy to attract, convert and retain your ideal customers
• Understand why partnerships and collaborations are the fastest way to achieve your business objectives
• Learn how your brand story will help you grow and attract more of your ideal customers
• Identify the reasons why video marketing is essential for every brand, no matter who they customer is
• Understand why testimonials are critical to your growth (and how to get them)
• Discover how to create and enhance your own customer experience to activate word of mouth marketing

Expertly decoding what all six generations of consumers will respond to in the next decade, Katrina spells out the urgency of a survival plan to future proof your business to stay relevant. Backed by insights from her own research agency, Katrina steps you through how data answers the age-old question of truly understanding each generation of consumers and their behaviour, characteristics and triggers. She shares how businesses can adapt their marketing channels and messaging to best cater for each generation if they want to be successful.

This is suited to small business owners, marketing managers, social media managers, account managers and anyone who needs to deeply understand the defining behaviours of each of the generations.

Your Audience Will Learn:

• Understand the six generations of consumers in Australia
• Recognise the key behaviours of each generation – Alpha, Gen Z, Millennials, Gen X, Baby Boomers and Seniors
• Discover the key communication preferences and channels of each generation so you can reach them where they are
• Identify ways to adapt your current marketing strategy to attract, engage and build meaningful relationships with each generation, now and in the future
• Understand your current marketing priorities and plan what’s ahead

Armed with experience running her own research agency and global travel in 2023/24 that included US, Europe and Asia (and constant criss-crossing of Australia), Katrina identifies and tailors the top five new marketing trends that businesses need to nail for success in 2025. Embark on a so-hot-right-now trip through the marketing landscape as she unpacks everything from the fusion of technology and storytelling to the surge in sustainable and purpose-driven branding to reveal the key strategies driving success this year. Join Katrina for a deep dive into exactly which trends are reshaping the marketing playbook, equipping you with the knowledge to elevate your brand in 2025.

This topic is suited to small business owners, marketing managers, social media managers, account managers and anyone who needs to stay abreast of changing trends to future proof their organisation.

Your Audience Will Learn:

• How to stay relevant, competitive and adaptable in the ever-evolving business landscape
• Why understanding trends allows brands to align strategies with consumer behaviour
• How to leverage new tools and platforms to stay appealing to their target audience
• How to anticipate shifts in the market and proactively adjust their strategies