PROFILE
Brett Rutledge is Australia’s foremost business linguist, widely recognised for his leadership in applied linguistics and business communication. He is an expert in the study of language and its practical application in business.
With a career spanning over 30 years, Brett has established himself as a leading authority on the use of language in business, helping organisations worldwide harness the power of words to achieve their objectives.
As the founder of SENSEMAP, Brett has dedicated his career to the field of applied linguistics and business language. SENSEMAP specialises in transforming complex business concepts into clear, strategic narratives that resonate with diverse audiences.
Under Brett’s leadership, SENSEMAP has worked with clients across the globe, providing language-based solutions that enhance leadership, strategy, culture, and communication.
SPEAKING TOPICS
The language of Artificial Intelligence (AI)
How do businesses and organisations leverage AI to improve decision-making, customer engagement and operational tasks?
Artificial Intelligence (AI) is often misunderstood, with many assuming it effectively replicates the human brain or is even superior. In this keynote, Brett explains that we’re far from achieving true human-like intelligence. He highlights the critical connection between linguistics and AI, helping businesses understand and leverage AI to improve decision-making, customer engagement, and operations.
AI excels in pattern recognition, making it effective for tasks like chatbots, automation, and data analysis. However, AI also faces several critical issues that limit its effectiveness. For example, AI struggles with quantifying uncertainty, can be overly confident in wrong decisions, and lacks common sense, affecting its ability to make logical inferences. Surprisingly, AI is not even good at math!
Brett Rutledge emphasises that while AI can be a powerful tool, it requires human oversight and interaction to be effective and reliable. This keynote provides a thought-provoking and insightful look into the real-time capabilities and limitations of AI, making it an essential session for anyone interested in the future of technology or considering AI for their own business.
Before your company or organisation heads down the path to implementing an AI process, find out what AI really does, if you can use it, and how you should go about it.
Key take-aways
- AI is often misunderstood: Contrary to popular belief, current AI technology is far from replicating human-like intelligence.
- Linguistics and AI are closely connected: Understanding this relationship is crucial for businesses looking to leverage AI effectively.
- AI excels in pattern recognition: This makes it useful for tasks like chatbots, automation, and data analysis.
- AI has significant limitations: These include difficulties in quantifying uncertainty, overconfidence in incorrect decisions, lack of common sense, and surprisingly poor performance in mathematics.
- Human oversight is essential: While AI can be a powerful tool, it requires human interaction and supervision to be truly effective and reliable in business applications.
