Vanessa Stoykov

Vanessa Stoykov is an international award-winning money educator, with a focus on making talking about money entertaining and relatable. In the current cost of living crisis, she is a trusted voice to the media and to everyday people about new ways to think about money in a challenging environment.

She was voted by Finder in 2024 as one of Australia’s most loved top financial figures, and writes a Sunday column for eight million Daily Mail readers.

With over two decades of experience in the wealth creation space, Vanessa Stoykov knows how important it is to have courageous conversations in order to achieve financial freedom.

From her 25-year history of owning her own financial services education-focused media business, Evolution Media Group, Vanessa has a deep understanding of the finance world and has the unique ability to communicate this in a way that everyday people can understand.

Current Work: Vanessa is currently working with some of the bigger employers in Australia to help deliver financial wellness programs that ease financial stress and give people the tools to take control of their financial situation.

She founded and sold to a listed company the largest video training portal for financial advisers in Australia, and is the creator and host of the international award-winning TV Series on Channel 9 – The Secrets of The Money Masters.

She is the author of The Breakfast Club for 40-Somethings book and podcast, selected by Blinkist in 2023 to bring to millions around the globe and reaching number 2 in Australia.

Her most recent book, The Five Conversations About Money That Will Radically Change Your Life was published by US independent publishing house Mango globally.

She is a regular commenter in the media including the ABC, network TV and mainstream daily press, and her level-headed conversations around money reached 21 million people during COVID lockdown.

Vanessa has three sons and knows firsthand the importance of telling money stories that matter.

She is also a member of Chief Executive Women (CEW) and one of the founders of the Fund Executives Association for superannuation senior executives.