Therese Tarlinton
PROFILE
Therese Tarlinton is an expert in strategic marketing partnerships. She convinced global brands like Jeep, Sesame Street, and United Colors of Benetton to become licensing partners, using the power of collaboration to build her own $10 million business. Drawing from her experience working with billion-dollar ASX companies and incubator start-ups, she now shares her strategies to help businesses of all sizes achieve growth through partnerships.
Therese’s speaking topics focus on empowering businesses to harness the power of partnerships to drive innovation, accelerate growth, and build sustainable competitive advantages. Therese’s book, SWAP! Marketing without Money, reveals her secrets to securing powerful brand partnerships. It’s become an Amazon bestseller, won two Gold Medals, and was awarded the ABLE 2022 Book of the Year. This has turned into a sought after keynote for brands holding events for their business customers, members or franchise owners.
Her signature keynote, “The Collab Growth Hack,” reveals how big businesses can leverage tools, tech, and teams to meet growth objectives, sharing success stories that inspire audiences to think differently about forming strategic marketing partnerships with other brands.
Her experience in both the corporate and entrepreneurial worlds makes her a trusted advisor to brands seeking innovative growth strategies. Having worked on both sides, she understands the unique value each can offer and the benefits they can gain from collaboration.
Known for her engaging and relatable style, Therese captivates audiences with her ability to distill complex strategies into clear, practical steps and igniting their enthusiasm to start working together.
Her sessions are a whirlwind of fun, authenticity, and invaluable insights. She’s not just handing out tools and techniques; she’s sparking fires of curiosity, fostering conversations that turn into action, and packing every attendee’s toolbox with ideas itching to be unleashed. With Therese, it’s more than learning; it’s an unforgettable ride.
SPEAKING TOPICS
MARKETING WITHOUT MONEY: Building brand collaborations that deliver objectives
Forbes Magazine and American Express say that Partnership Marketing is the fastest way to grow your audience, your brand, and your sales. By collaborating with other businesses, you will get your brand in front of thousands of your ideal customers, increase your credibility in your industry and improve the profitability of your business.
Dive into the world of innovative marketing strategies with this keynote by best Selling author Therese Tarlinton, who wrote the book on how to build partnerships from her own experience building a $10m company, working with ASX listed billion dollar brands, and founders at Incubators.
Most business owners struggle with marketing and finding ways to get their brand to stand out with a small budget. It’s time to learn from the partnerships expert on how to work with brands that already know your customer and create something IRRESISTIBLE!
Key takeaways include:
- Grow Your Audience: Learn how to collaborate with brands to quickly expand your reach and attract thousands of ideal customers.
- Boost Credibility: Discover how strategic partnerships enhance your brand’s authority and industry influence.
- Increase Profitability: Master collaboration techniques to improve sales and profitability, even with a small marketing budget.
THE COLLAB GROWTH HACK: Who's got the tool, tech or the team you need to grow?
In this dynamic session Therese challenges attendees to rethink their approach, prompting crucial questions – Who’s done what you want? Who’s got what you need? Who knows what you don’t?
Another brand has already solved your biggest challenge and now’s the time to team up.
Discover how global giants like Nike, Starbucks, and Unilever, as well as leading Australian brands, harness the power of strategic marketing partnerships to drive innovation, empower teams, and achieve sustainable growth. Packed with actionable insights and unknown success stories, this keynote will transform your approach to growth and show you how to create powerful, game-changing collaborations that make a real impact in your industry.
With her extensive experience in billion-dollar ASX-listed companies and incubator startups, Therese offers invaluable insights to revolutionise traditional marketing strategies. Let’s ignite inspiration and drive success for your team.
Key takeaways:
- Unlock Innovation: Learn how to leverage teams, tools, and techniques from other brands to overcome challenges and fuel growth.
- Collaborate for Success: Discover how forming partnerships with companies that have what you need can accelerate your business objectives.
- Revolutionize Marketing: Gain insights to rethink traditional marketing strategies, using Therese’s proven framework from billion-dollar brands and startups.
AI TOOLS FOR MARKETING: Repurpose and multiply your marketing message easily
In this transformative session, Therese unveils the power of AI tools to amplify marketing efforts effortlessly. Learn how to repurpose and multiply your message across platforms with ease, driving unparalleled reach and engagement.
This keynote equips teams with the tools and strategies to thrive in today’s competitive landscape. With Therese’s guidance, unlock the potential of AI to revolutionise your marketing approach and achieve success for your brand.
Key Takeaways:
- Master AI Tools for Efficiency: Discover how AI can simplify content creation and automate repetitive marketing tasks, allowing you to focus on growing your business.
- Gain valuable insight: Maximise tools like Canva, ChatGPT, and tools for social and video to elevate your marketing and drive growth for your business.
- Create Impactful Content in Minutes: Learn the three pillars of compelling content creation, and brainstorm creative ideas that resonate with your audience, even on the busiest days.
- Maximise Your Marketing Impact: Explore practical techniques for integrating AI-powered tools into your marketing campaigns to drive engagement, increase productivity, and achieve measurable business growth.
