Maz Farrelly
PROFILE
Maz has been in your home. Not as a burglar.
As the creative force behind some of the biggest television shows on earth — Big Brother, The X Factor, The Celebrity Apprentice, Dancing with the Stars, The Weakest Link and Q&A.
Maz has spent more than 30 years creating the kind of shows people didn’t just watch. They talked about them. Argued about them. Voted, cried, auditioned, copied the catchphrases, filled the tabloids and came back the next week for more.
Maz has been the creative force behind cultural phenomena: leading huge teams, managing multi-million-dollar budgets, making high-pressure decisions, shaping talent, driving audiences, protecting brands and turning ordinary people, ideas and moments into things the public actually cared about.
She has worked with the kind of people who come with security, tinted windows, entourages, riders, NDAs and muscled people in black with headsets: King Charles, President Trump, Beyoncé, Pink, Usher, Richard Branson and Mel B.
That matters, because when you have spent your career working with world leaders, global artists, billionaires, broadcasters, business icons and household names, you know how to manage pressure, presence, messaging, reputation and rooms where every decision counts.
Her work has generated more than eight billion views and earned BAFTAs, Logies, ASTRAs, National Television Awards and a Bronze Rose de Montreux. She has built global audiences, shaped culture and once broke Twitter.
Deliberately.
Today, as an international keynote speaker, business strategist, trainer and MC, Maz brings that same rare producer brain, commercial instinct and cultural radar to boardrooms and leadership teams around the world. Maz knows how to make people care at scale — and she shows businesses how to do the same.
She helps leaders, teams and brands communicate with clarity, confidence and authority; tell stories people remember; build influence before the pitch, meeting or moment begins; and turn expertise into commercial impact.
Her sessions are not a mildly pleasant keynote, a water bottle and a branded notebook situation — they are funny, sharp, fast and practical, with tools audiences can use immediately to make ideas land, messages travel and rooms come alive.
Mark Bouris says, “Maz is a genius with people.” Mel B says she has “The X Factor.” Audiences have called Maz “speaking royalty” and “the best speaker we have ever heard,” and very little bribe money changed hands.
If you want your business to have The X Factor – to be noticed, trusted, remembered, talked about, chosen and bought, Maz can sort that.
She made the show & won a Logie for it.
SPEAKING TOPICS
Attention: Winning the attention economy
Think like a TV Producer and…
- Gain attention in the first 30 seconds, and keep it
- Lose White Noise and be unforgettable – when you leave the room, what do they remember?
- Create a killer Netflix Ad for your business – make sure they click and don’t swipe
- De-bore your business – when was the last time someone bored you into giving them your business?
- Pitch like a TV producer – create killer pitches that seal the deal.
- Know your audience – no point selling beef pies to vegans, and yet companies do.
Creativity and Innovation: Predatory Thinking
Think like a TV Producer and…
- Learn the two ways TV producers think to create the biggest and most engaging TV shows on earth.
- Create influence and interest in your brand – there’s no point in posting if no one cares.
- Motivate your teams to think, change and grow
- Learn why The Voice beat The X Factor and how this can boost your business
- Understand how disruptive thinking made ‘The Weakest Link’ a worldwide hit
- Discover how predatory thinking creates brand loyalty and interest
Leadership and Development
What I learned about making the biggest TV shows on earth with the most famous people on the planet.
Think like a TV Producer and discover…
- How to Lead in Chaos: How to keep calm and steer the show when everything’s going to (shit emoji)
- Managing Big Egos: Practical strategies for helping those big personalities be less of a pain in the (bum / peach emoji).
- Turning Failure into Fuel: Mistakes happen. I’ll show you how to use them to build momentum and turn that frown upside down. (Smile emoji)
- Motivating in Crisis: Keep your team moving when they’re running on fumes. Because if you’re not currently in a crisis, one’s about to arrive in the next episode.
- Problem Solving Under Pressure: In TV there’s always pressure – the only difference is how much.
Storytelling. From Backstage to the Boardroom
Think like a TV Producer and learn…
- How storytelling makes your message stick
- How to build emotional connection, because data doesn’t sell, stories do.
- Cut through the noise because it’s not about being louder; it’s about being heard.
- Know your audience so your story hit the target like an Olympic archer on a good day.
- Drive business results because storytelling is not just for branding, it’s a weapon for sales, marketing, and leadership.
- Ditch the Jargon because when we speak in ‘white noise’ no one is listening.
Customer Experience. Show Business is Big Business
Think like a TV Producer and…
- Create an audience so loyal they ‘tune in’ to your products every day.
- Keep your ‘audience’ hooked, keep their attention and grow your loyalty.
- Turn your complaints into your opportunities.
- Create emotional connections so they love you forever.
- Make it simple – it’s not their job to be interested in you, it is your job to be interesting.
- Understand your audience with a razor sharp focus – what I learned from making Big Brother and creating Q&A.
Behavioural Science. From Stage and Screen to Business Strategies
Think like a TV Producer and learn…
- Why hope is not a strategy
- How to get everyone to do exactly what you’d like them to do because they want to do it.
- How Hidden Camera Producers influence behaviour, invisibly.
- What I learned from making the biggest TV shows on earth and watching people 24-7.
- How to turn mildly interested customers into a loyal audience.
- How to turn teams into a big happy crew, with one shared goal.
WOMEN IN LEADERSHIP. Don’t Get Mad, Get Even…. Better
Think like a TV Producer and Discover …
- Confidence and Presence. Own every room you enter.
- Communication & Influence. Deliver your expertise without looking like you’re showing off.
- Resilience & Confidence. Constantly recalibrate your confidence.
- Negotiation & Career Progression. Know your worth and get that next role.
- Communication, Gendered Language, Career Development. Change your language and your career progression.
- Career Growth & Leadership Strategy. Build strategies to get ahead.
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