Ashley Fell
PROFILE
Ashley Fell is a Social Researcher, Author, TEDx Speaker and Director of Advisory at the internationally recognised McCrindle. From topics including future trends, business insights, leadership and communication skills, Ashley delivers over 50 visually engaging, tailored, and research-based presentations annually for corporate, government and not-for-profit clients in Australia and overseas.
Ashley is the author of two books on leadership and generational change: Work Wellbeing and Generation Alpha. With academic qualifications in communications and as a generational expert, Ashley understands that leaders need to inspire and engage employees and consumers, and connect them with the organisation‘s purpose and vision.
Her expertise is in training and equipping leaders and teams on how to lead across generational divides; particularly Gen Y (popularly known as millennials), Gen Z and now the newest generation, Generation Alpha.
From Ashley‘s experience in creating engaging research-based content, strategising public relations, managing social media platforms and coordinating industry events, she is well positioned to advise on how to achieve cut through in these message-saturated times.
In addition to delivering informative keynote presentations with splashes of humour at conferences, boardroom briefings, and PD Days; and MCing special events; Ashley is regularly interviewed for print media, TV programs, radio and podcasts.
SPEAKING TOPICS
The future of work
The future of work is being reshaped by generational change, evolving expectations and rapid advances in technology, including AI.
In this keynote, Ashley unpacks how these forces are transforming the way we work, lead and collaborate. Drawing on the latest research and real world insights, Ashley explores how we can harness technology while keeping trust, wellbeing and human connection at the centre of work.
The future consumer
The future consumer isn’t just younger – they’re more values driven, digitally fluent and change weary than any generation before.
In this keynote, Ashley explores how generational experiences, economic pressure and cultural change are transforming consumer behaviour – and how to design products, services and experiences that resonate in a fast moving future.
Leading an intergenerational workforce
For the first time in history, five generations are working side by side each shaped by different experiences, expectations and definitions of success.
In this keynote, Ashley explores how generational diversity is reshaping talent attraction, engagement and retention. It will equip leaders with practical strategies to build inclusive cultures that attract great talent, retain high performers and unlock the strengths of every generation.




